Bill Blundon in BtoB Magazine article

We recently discovered that Bill Blundon, Extraprise's Executive Vice President of Hosted Services was interviewed and quoted for an article in BtoB Magazine that ran yesterday. The article was called "Looking to the lists within," and it discussed how top marketing experts suggest perfecting their in-house databases, cleaning their lists, and focus on customer nurturing. The article continues on to talk about the decline in list rental prices and volume due to decreasing demand, especially in the B2C space; data co-ops; the relationship between marketers and list managers; and getting more details from vendors and campaigns before going through with the contract. Read the entire article here.