PDF version available

If you've liked our last series about managing CRM in difficult times, we have the entire series in one convenient PDF document for you to download. Click here to download the PDF. If you have further questions about the material presented in the series, please do not hesitate to contact Eric Robbins at eric [dot] robbins [at] extraprise [dot] com or call 617-880-4000.

Focus on your timeframe

Our series entitled "Cut your marketing budget, not your strategy," spread over the past eight posts, dealt primarily with the short-term. While these methods may be all you need to cut your costs for the time being, many marketing departments are facing longer-term cuts and reductions in their budgets. Given the current economic climate in which nothing is for certain, it may be time to take a look at ways you can cut back on spending in the longer-term. Studies have shown that making strategic investments in marketing technology, while they might decrease the overall operating budget in the short term, have a long-term effect in reducing marketing costs. Our next blog series will deal with ways companies can invest in the long-term to decrease marketing costs. If you'd like to read the content of our most recent blog series in one PDF document, check out our resources page. Downloading a white paper requires filling in a quick form. Enjoy!