Siebel Named Leader in SFA by Forrester

Forrester Research just released the latest installment of their Forrester Wave for Sales Force Management which rates the major vendors in the space as of Q4 S008. Siebel, SAP, Microsoft, and salesforce.com all achieved the vaunted Leader categorization, as did up-and-comer RightNow Technologies. Both Oracle's Siebel (the on-premise Siebel offering) and Oracle CRM OnDemand (the Siebel SaaS offering) were ranked as leaders. Forrester praised Siebel for its functionality and called out its social web capabilities and its support for the indirect channel. In addition to the strong rating for functionality, Siebel (on-premise) rated well in terms market presence. The one area it got significantly dinged in was in regard to Time to Value, where it ranked lowest. Interestingly the CRM OnDemand offering received the highest rating in this area. This Sales Force Management Wave analysis is supported by several other complementary Waves. The one most germane to Extraprise's business is the Enterprise CRM Suites Wave (which include a more full set of CRM functions including support, field service, marketing, etc.). Siebel ranks as a Leader in this area as the vendor having the greatest breadth and depth of functionality. In both Sales Force Management and Enterprise CRM Suites, it's interesting to note that other Oracle CRM offerings (PeopleSoft and eBusiness suite) do not fare as well as the marquee Siebel-based offerings. Over time, Oracle has a strategy to converge the best functionality from each platform into a new "Fusion" offering. Most bets are being placed on that meaning the Fusion offering will look a lot like the Siebel application. In the short to mid-term, Extaprise's Siebel expertise may provide us some opportunities for us to work with customers on developing a strategy to migrate from other offerings to the ultimate Siebel/Fusion Oracle CRM offering. The full Sales Force Management Wave Analysis can be viewed in pdf format here.

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