Cut your marketing budget, not your strategy- part 2

2) Join forces with sales. The sales team is most likely facing the same cuts you are facing in marketing. Why continue to send the same number of leads into the sales force if the team does not have the capacity to follow up? Become more selective and drive only the highest-value leads into the sales channel. Reduce the outbound volume for your sales reps, allowing them to focus on the most qualified leads and attend to underperforming prospecting programs or lists when the reps need to fill their funnels. Less qualified leads can be driven to the less expensive channels like web-based information collecting or inside sales or put into your nurture program track until they are ready to go to sales. What are you doing with regards to linking marketing and sales? Tell us in the comments!