In this post from The Center for Business Intelligence Education, poster Paul McDonald reviews the three reasons CRM implementations fail. His main points?
- Too much focus on the CRM vendor and technology
- Not enough focus on the customer
- Rushing into CRM adaptation.
Over the course of our work with our clients, we've seen these three mistakes come into play. That's why we contractually guarantee the success of our clients. We won't take a job unless we're 100% positive we can make a company's CRM strategy work.
What do you think? What's holding back your CRM implementation?
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