Cut your marketing budget, not your strategy- part 4

Today's post revolves around rethinking your testing and creative strategies. Creative testing is very expensive, but can you cut costs and improve deliverability by testing operations? 4) Save money in the short term by changing testing strategies. Under no circumstances should you stop testing your campaigns altogether. On the other hand, now maybe a time to focus on testing lists, copy, offers, timing, etc. and reduce the costly new creative package testing. New creative testing means incurring costs in multiple areas: creative development, account management, printing, lettershop, reduced postal discounts, new data entry and response processes, and even the analysis of the results. By focusing on the less expensive operations-based testing, you can still increase the effectiveness of your campaigns and tweak where necessary without burying yourself in the expenses associated with creative-based testing