Cut your marketing budget, not your strategy- part 5

For our fifth day in our series on how to cut your marketing budget and not your strategy, we have "clean up your system or platform." Take a look at your existing technology and licences to see if you can cut any corners or consolidate tasks. 5) Clean up your system or platform. It’s a great time to tighten up how you are spending budget on your marketing platform and/or tools. Do you need those ten years of historical data in the marketing database or would the last four years be enough? How much disk space and cost can be saved by archiving old data? Just make sure you are not actively using this data in your analytic algorithms for scoring, or other processing. Some tools change by the number of customer and prospects loaded into the database. Will archiving old data get you to a lower pricing level? Make sure you are using all the licenses you are paying for. Do you have people that use the tool once a week to pull a report? Can this task be given to someone else and save the separate license fee?