Cut your marketing budget, not your strategy- part 6

Today, we have "review process for savings." It might be difficult to track down all the business units sending their own e-mail campaigns, but if you can consolidate all the company's e-mail blasts into one area, it might help cut back on the time and money spend on each campaign. 6) Review process for savings. Process improvement can also save you money and improve your brand. Do you have several business units creating and executing their own e-mail campaigns? Now is the time to improve the brand and the process by consolidating down to one e-mail center of excellence. One central group ensures all e-mails are consistent to the brand, are executed using the best processes, and are not competing with other units trying to market to the same customer or prospect.